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3 WAYS TO NEVER RUN OUT OF UNIQUE BLOG CONTENT IDEAS

Have you ever been in a blogging rut? Of course you have.
Maybe you had your first blogging writer’s block within the first two weeks of starting your blog. It happens, no shame (that’s why I wrote a post about the failproof ways to smashing out blog posts when you don’t feel like writing).
What’s helpful, then, is to know how to quickly get yourself out of the slump, so you don’t get in the habit of not writing.
You know what’s even better than finding a way to bounce back, though? Not getting yourself into the slump in the first place.
Now before you write that off as an impossible dream, hear me out. Even as a developer and strategist that knows only too well the importance of blogging consistently, I fall into the camp of those that stop blogging at the first sign of overwhelm.
No, really. When things get stressful (which they invariably do) and client sessions are crowding my days, I drop the blogging ball.
I’m not proud of it, but we all know that the first step to overcoming a problem is to acknowledge it, right? So here’s my (embarrassing) acknowledgement.
I decided that I needed to put an end to it, and use my own advice in getting consistent with my blogging schedule. What helps me (and what I reckon will also help you) is to put the fun back into blogging.
If your blog is also your business, it’s easy to get caught up in the ‘professional’ aspect of it, and to think of content as something we “should” create, as opposed to something we “want” to create. I know you know what I mean.
As someone who is a full-time productivity and mindset junkie (can we think of a better word to replace ‘junkie’, please?), I know the importance of the psychology of language. The moment you start thinking of things as something you “should” or “need” to do, it becomes a burden.
Change your language, change your perspective
So Step 0 to never landing in a writing block quicksand is to change your mental and literal language – no more should’s or need’s, only “I want to”. If you think that’s too woo-woo, that’s fine (I don’t care, and you shouldn’t too), just put it to practice anyway, and see the difference it makes to your attitude and to how you perceive blogging.
1. Think back to what’s fun for YOU
I know conventional advice is that it’s all about the readers and your audience (I tell you that repeatedly too), but my biggest lesson has been to first make sure that YOU are happy and that you find it interesting/enjoyable/worth your time.
Put yourself first. Why? Because if you’re not passionate about what you’re doing or writing about, it’s going to seep through into everything you put out, and the readers are going to sense it instantly. Before you know it, they’re gone, gone, gone. You don’t deserve that.
So think back to what you enjoy in blogs. It doesn’t have to be in your niche, just as long as you can identify themes that you can translate and use on your blog and in your content.
For example, I have a not-so-secret love for healthy eating and natural beauty products, which means I end up on food and beauty blogs far too often, and one of my favourite things is when they have special recurring series or themed months where all the content is tailored to one particular subject.
The reason it works is the same as finding and working within a niche (which I talk about in my free ‘Niche Hunting for Beginner Infopreneurs course – if you aren’t signed up yet, you’re missing out).
When you focus on one subject or area of interest (like a niche), you suddenly have the opportunity to address ALL the questions, problems, and aspects related to it, which means 100 blog post ideas, YEAH. It’s as simple as that, really.
ACTION STEP: Take the time now to think of your favourite blogs and what some of your favourite features about them that makes you return to them time and again. Then, think of ways you can use those ideas in a way that fits with your brand and blog.